Wednesday, April 30, 2008

The Genius of the Groups



Washington University's Keith Sawyer has written a book called Group Genius about innovation. It's different from many (of the 100 zillion) innovation publications in that it's founded in research. As it would turn out, the research shows that collaboration is a successful path to innovation.

Check out a podcast from the author here.
He sights two key (and hopefully very obvious) benefits to collaborating for innovation.
  1. Creative Combination - bringing together multiple ideas from multiple perspectives gets unexpected and valuable mash-ups of concepts.

  2. Power of Collaboration - people are more creative with other people around.

What fundamentals of meeting do we need to consider to nurture these components of successful innovative collaboration? I would think that encouraging the surfacing of many ideas and a thoughtful approach to reviewing how they could be creatively combined is part of it for #1. For #2; get the people interacting!

As you can see from the podcast, Sawyer doesn't seem the most charismatic or compelling guy. If collaboration and/or collective intelligence is an interest of yours, you likely won't learn anything new either. Still, it's nice to have some reaffirming data and research.

If collaboration is a good way to innovate, and every organization thinks that innovation needs to be a core competency, then surely working to make sure that effective collaboration is a core competency is also at the forefront of leader's minds. Right?

2 comments:

Anonymous said...

Interesting question about whether the correlation between collaboration and innovation is being appropriatly advocated and practiced by leaders. My question is "do you personally strive for collaboration in your workplace and among your team (assuming you have one)or do you serve your own self interest first?" I ask only to make you question whether you are practicing what you advocate.

Andrew said...

Great question! In my case, you may have exposed the emperor's new clothes! I do a lot of preaching, but then sink into my blog and wax philisophical from my solitary hole. It's often the same for other projects as well.

Good reminder and encouragement. This is something we should all be challenging ourselves with constantly. I am a believer, but am not necessarily living it as much as I should.

I see a metaphor in certain sustainability initiatives. I'm all for composting! But have I ever owned a composter... er...